News: Tagged as studio adhoc

In-Use: FF Basic Gothic and FF Scala for TYPO Berlin 2011

As always, Europe’s biggest design conference was awaited with much eager anticipation. As always, it was a tremendous success. And, as always, the visual style of the conference was carefully scrutinized by the critical eyes of the attending designers.

Traditionally, the conference’s theme motto changes every year and is interpreted by Berlin design agency studio adhoc. This year’s motif was “Shift”. To express this concept, Magnus Hengge and his team fittingly chose FF Scala, a FontFont classic, and paired it up with FF Basic Gothic, a brand new FontFont. While FF Scala has proven its flexibility and versatility for the last 20 years, FF Basic Gothic has yet to be put to the test at all. So it was all the more delightful that they both met the challenge head-on and mastered it with flying colors.

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