News: Tagged as Relaunch
FontShop International re-launched FontFont.com, the online home for the largest library of contemporary type designs. Read more about it in the News.
The new FontFont.com is a complete reconstruction of the digital foundry’s website. Everything is new and enhanced, from the visual design and navigation to the search functionality and shopping experience. But the most radical improvement is in the presentation of the fonts themselves.
Ivo Gabrowitsch, Project Lead and FSI Marketing Director, said,
“At the start of the project we wrote down three goals: easy-to-use, clean, and fast. After ten months of intensive work, this is exactly what the new FontFont.com is about. That and big, gorgeous typefaces, of course.”
Focus on the fonts
Indeed, the typefaces are now the clear focus of the website. Product information, formats, and other secondary details don’t appear until they are useful in the user’s selection process.
This new approach is most obvious at the heart of FontFont.com, the Browse section, where extra large typeface samples appear without superfluous information and distractions. A unique grid layout allows for easy comparison, regardless of browser window size. Users can filter typefaces by Style (such as Blackletter, Script, Serif, Sans, etc.) or Intended Use (such as Advertising, Editorial & Publishing, Wayfinding, etc.) and sort alphabetically, chronologically, or by characteristics like family size and language support. The sample size and text can be customized as well. There is even a white-on-black option for previewing fonts in a reversed setting.read more