News: Tagged as In-use
We came across this fantastic FF Good “In-Use” case by the Warsaw Museum and its recent branding overhaul. The stylish and tasteful rebrand saw a full update of all marketing material, stationary and advertisements.
As a sans serif family in the American Gothic tradition FF Good has something of an old heritage whilst maintaining a new and modern feel. This helps the typeface to effectively convey the sense of the history held by the museum, whilst keeping its image firmly in the 21st century.permalink
Newsweek, founded in 1933, is the second-largest news weekly magazine in American. Its print edition is available in the U.S., Pakistan, Europe, Middle East and Africa. It is also available in languages including Japanese, Polish, in Korean and Spanish.
Running throughout the Newsweek FF Clan, an extensive family from Warsaw based designer Łukasz Dziedzic, is one of FontFont's most popular typefaces. A fresh take on the contemporary sans model its seven weights in six widths combined with Dziedzic’s design experience makes FF Clan the ideal typeface for magazines such as Newsweek. As a publication reliant on keeping the attention of its audience, the distinct personality and weight spectrum of FF Clan is effective in engaging Newsweek readers whilst remaining truly legible throughout.
For these images and more head to the FontFont Behance page.permalink
Rhizom is a student magazine project from the Department of Design at FH Münster and is a perfect example of Jakob Runge’s FF Franziska in action. Throughout the project several of the widths available within the family are put into use, contributing towards the clear design layout and flow of the magazine.permalink
The RBMA is a world-traveling series of music workshops and festivals, founded in 1998. The main five-week event is held in a different city each year. The public portion of its program is a festival of concerts, art installations, club nights and lectures by influential figures in contemporary music. The other part of the program is by invitation only, held in a building which has been custom-fitted with a large recording studio, a lecture hall, a radio booth and between eight to twelve bedroom-sized studios. There, 60 up and coming producers, singers, sound artists, DJs and musicians from around the world learn from and collaborate with top industry professionals.
FF Clan is the extensive family from Warsaw’s Łukasz Dziedzic, who imbued the typeface with a distinct personality that engages the reader whilst remaining truly legible.
The thin weight is delicate but substantial and ideal for fashion and cosmetic campaigns. Whereas the ultra weight as used here by RBMA, makes powerful and impactful statements when across posters and as headlines. For more images head over to the FontFont Behance page.
Our next ‘In-Use’ case comes from a Kickstarter project for the world’s first wireless smart in-ear headphones known as The Dash. With the ability to hold a 1000 songs, built-in performance tracking and body sensors, The Dash looks to be the future in headphone technology.
As a kickstarter project the website is required to attract as much attention as possible, making the strong, bold and eye catching FF Mark the perfect typeface for drawing in potential investors.
FF Mark was designed by Hannes von Döhren, Christoph Koeberlin and the FontFont Type Department. Born from the idea to create an up-to-date typeface rooted in 1920s German geometry, the typeface is strong, simple and bold in form and at a glance may appear to be typical of its predecessors from the time.
Fitting in perfectly with the look and feel of the Travails Series, FF Quadraat’s latest in-use sees the dystinctive typeface add character to this unique series which provides a multifaceted firsthand perspective on this intriguing time and place.
The initial FF Quadraat serif family combined Renaissance elegance with contemporary ideas on construction and shaping.permalink
FF Ernestine has come over all sweet in its latest ‘In-Use’ case as the chosen font for Venco liquorice packaging. Available in several different flavours and styles including sweet, salty, salmiak, soft or tough, these Dutch liquorice treats are perfect for anyone with a sweet tooth!
FF Ernestine was born from the search for a versatile monolinear text typeface whose design could encompass seemingly opposite feelings. Its designer Nina Stössinger wanted to develop a solution that would feel warm, but also serious; slightly feminine, but not too swirly-girly – charming and sturdy at the same time.
Weleda is a multinational company that produces both beauty products and naturopathic medicines. It is dedicated to using entirely 'natural' ingredients and none of their ingredients or products are tested on animals. The company also uses a green energy supplier and are passionate about education for their farmers and their communities. They also abide to fair trade practices and operate in five continents with 20 direct subsidiaries, partnerships in 53 countries, and close to 2,000 employees worldwide.
FF Liant was originally designed for Weleda in 1976 by Ingrid Liche, with one of most notable characteristics being its lively lines, the forms for which are taken from nature, helping further embody the messaging behind the brand.
However in the early 1990s the company divided and gave up its brand name recognition giving Liche the opportunity to distribute FF Liant exclusively via FontFont. Since then she has re-digitized the font, adding several ligatures and expanding the face to a three weight family.
For our most recent ‘In-Use’ example we are excited to share the new web page from The New York Times, who have used one of our FontFonts for their redesign launch page.
Using the Scandinavian style FF Enzo, created by Tobias Kvant, the redesign page lists all of the new improved features of the highly popular news website, click the link to see the font in action: www.nytimes.com/redesign/. For more images head over to the FontFont Behance page.
Imagine a bar staffed by robots. Yes, robots are not unheard of, but it’s fair to say that three orange robotic arms that can mix and serve bespoke drinks in real-time classifies as impressive.
Cue in Makr Shakr. Unveiled at this year’s Google I/O conference, the fun, but serious installation and social experiment saw many a cocktail concoction crafted by three KUKA robots and delivered via a conveyor belt. And not to mention the elegant live digital tessellations of honeycombed data on-screen behind the “bar” and across mobile screens, keeping track of every shake and stir. People gathered with Makr Shakr app in hand, drinks were ordered, robots made and shaked.
The robotic bartending system was developed and designed by MIT Senseable Lab in collaboration with the Coca Cola Company and Bacardi Rums in partnership with Pentagram’s Eddie Opara and team, who were responsible for the identity, web application and data visualisation.
The design intent of the app was to match the agility of the robots, as well as the scientific, step-by-step process of assembling the drinks. Cue in FF ThreeSix. Paul McNeil and Hamish Muir’s experimental geometric yet optically balanced typeface embodies this sentiment visually and conceptually. On why it was chosen, Opara, lead Pentagram partner on the project explains – “It exudes technology and the future”.
FF ThreeSix is subtle and humanistic in an absurdly mathematical rigour. It has been sublimely applied as part of the Makr Shakr identity not just as an alphabet, but also shape and form. The beautiful lines, dots and sometimes blobs work seamlessly in large and small scales together with the organic and mechanical honeycomb system.
The beauty of the identity is not only in the conceptual execution, but is also in its application across the various platforms (desktop, web, app) and mediums (digital, motion, spatial). Opara and his team have played to the strengths of FF ThreeSix taking advantage of the distinguishing qualities between the various styles, mixing and matching them at different sizes and scales typographically and graphically.
The identity and application also demonstrates the versatility in the FontFont product offering and the benefit of having a library of typefaces available for multiple uses. The diversity in formats and licenses allows for more possibilities in application.
Male, Female. Bourbon, white rum. Lemon, lime, orange peel, mint. Mojitos or old-fashioned. Whether it be recipe, ingredient, drink or drinker demographics, or even what was currently on-drink-trend, the identity and data was magnificently visualised and optimised for the app and large screen display.
Makr Shakr is a fine example of possibility and how a typeface can work holistically to transform an identity.
For more on the making and shaking of the project head to Pentagram’s website.