News: Tagged as Hofstede Design
The Endeavour Hills Shopping Centre – located outside Melbourne, Australia – implements Mike Abbink’s FF Kievit typeface family into its wayfinding and environmental graphics. Hofstede Design began work on the project in late 2006. A symbol incorporating two interlocking ‘E’s forms the central element in their flexible and wide-ranging brand identity program. We caught up with the studio to ask them a couple of questions about the project.
How did you find working with the typefaces?
The brief was to develop an identity and signage system for a shopping centre on the outskirts of Melbourne. We were commissioned by the design manager who oversaw all aspects of the centre’s redevelopment. We chose FF Kievit because we needed a versatile typeface which could work both in printed material, and also on the signage component. FF Kievit has an ‘approachable’ feel, and we felt it provided just the right mix of legibility and individuality. I think there are some default choices for signage (e.g., Frutiger, Helvetica, etc), and we wanted to do something a little different as well.
On your website, you mention that you are first and foremost graphic designers. Indeed, your portfolio reflects a very considered and real approach to design. What drives your head and hand to keep your originality and inspiration flowing?
I have been working for over twenty years now. Finding inspiration and originality gets harder and harder. As a studio, we strive for individual solutions for our clients, but the reality is that nothing is truly original. We do our best.
FF Kievit is a warm, open sans serif typeface, designed by Mike Abbink and extended by Paul van der Laan. The initial work on the typeface began in 1995. After years of development, the family was first released in 2001. The letters’ proportions make the typeface ideal for use in signage systems. Like many classic faces in this category, designers have found over the years that these forms let in enough light to allow the typeface to work in small print sizes, too.
Some aspects of the Endeavour Hills Shopping Centre design system are set in another FontFont typeface with a signage pedigree of its own: FF Info. In the image above, the pictograms and the arrows come from the family’s symbol fonts FF Info Pict. These were originally designed for use in the airport at Düsseldorf, Germany.