News: Tagged as FontFont Type Department
Our next ‘In-Use’ case comes from a Kickstarter project for the world’s first wireless smart in-ear headphones known as The Dash. With the ability to hold a 1000 songs, built-in performance tracking and body sensors, The Dash looks to be the future in headphone technology.
As a kickstarter project the website is required to attract as much attention as possible, making the strong, bold and eye catching FF Mark the perfect typeface for drawing in potential investors.
FF Mark was designed by Hannes von Döhren, Christoph Koeberlin and the FontFont Type Department. Born from the idea to create an up-to-date typeface rooted in 1920s German geometry, the typeface is strong, simple and bold in form and at a glance may appear to be typical of its predecessors from the time.
We are pleased to announce that the Type Directors Club (TDC) have given recognition to the FFMark.com microsite with a “Certificate of Typographic Excellence” in the TDC Communication Design competition.
Whilst the new FF Mark was formed as a reinterpretation of a classic Geometric sans, FFmark.com was created as a modern design of a digital specimen. Created as part of the FF Mark release the idea behind the site was to replace a standard font sample with something deeper, more interactive, informative and playful.
Unlike a normal font sample FFMark.com provides a greater insight into the capabilities and background of FF Mark. Some of the key features on the site include:
- FreeFönt download
- A new way of comparing weights
- Interactive Type Sampler
- Interactive mockup generator: Test and preview the typeface across
various different media formats and application
- A historical look into classic geometric sans
From here they went on to work with FontFont’s marketing team, fronted by Alexander Roth, to design FFMark.com, utilising an analogue approach of sketches as opposed to designing straight into digital format.
Once the final sketches were complete only then was the final artwork digitalised and passed to the development wizard, Rob Meek who created the site over a period of two weeks.
The sketches below from the early stages of the site design represent only the inventory of elements and features without any serious attempts to design them at this stage and so should be viewed as neither beautiful, nor ugly but simply useful.
Full screen video
Realtime blur/unblur while scrolling
Character set overview
Supported OpenType features
World clock adapts to day and night
Overlay all weights at once
Interactive mock-up generator
Historical essay on geometric sans serifs
Study of possible positions for navigational elements and ideas for interaction with the FF Mark font on the microsite.
Inventory of icons and their possible position.
Navigation is crucial. It took a while until we came up with a satisfactory solution.
Thoughts on the functions of the mock-up chapter.
Overview of the featured elements such as bookjacket, poster, website and a mobile device.
The very first storyboard for the chapters of the microsite and their functions.
Navigation and chapters.
From the beginning it was clear that we wanted provide a powerful type tester which includes sliders for the font size and leading. As well as an image upload feature and a weight overlay functions to compare different individual weights or all at once.
Thoughts on how to present the numeral sets aside from sober overviews.
For people who are interested in using FF Mark on printed matter, a high quality downloadable PDF specimen was created. It provides an extensive overview of all weights and styles.
Ideas for the opening video.
Storyboard for the opening video which was filmed by Max Zerrahn.
FF63 saw a FontFont milestone with the App+ license and this latest release is just as much an occasion as the last. With two brand new designs and Cyrillic language updates to three of our Pro packages, we have been counting down the days in high anticipation – we are simply super thrilled to bring you FF64.
New meets old meets technic, FF Mark is more than just an average geometric sans. A special type project, Ze new Germanetric sans is a collaboration by Hannes von Döhren, Christoph Koeberlin, and the FontFont Type Department with creative support from Erik Spiekermann.
True to geometric tradition yet contemporary for today’s needs, the family of 10 weights ranging from Hairline to Black is designed with versatility in mind. Extreme weights have been engineered to shine bright in large sizes and middle weights optimized for body copy.
And to mark the launch of FF Mark, we are launching a new microsite to showcase and celebrate the thinking and creative process behind the typeface. Discover, interact with and download the exclusive Free Fönt at www.ffmark.com.
Four years in the making and designed with utmost precision Mike Abbink and Paul van der Laan’s latest expansion of the FF Kievit superfamily has arrived.
The long-anticipated FF Kievit Slab has been carefully adjusted and fine-tuned in width and contrast to help make it an extremely robust and elegant typeface.
Typographical finesse has been delivered in the form of small caps, old style, lining, and tabular figures, and a mountain of OpenType glory.
The entire superfamily is well suited for editorial and book design, packaging and superfit for corporate branding and creative industries.
Language Extensions & Updates
Talk in even more type tongues with welcomed Cyrillic updates for FF Mister K Regular, FF Mister K Informal, FF Profile and FF Tisa Sans. Our extensive library also offer fonts for several scripts aside from Latin, including Greek, Arabic, Hebrew and even Armenian.permalink