News: Tagged as Edenspiekermann
We were absolutely over the moon to hear that fontfont.com has won the German Design Award.
The German Design Award is an annual honour bestowed by the German Design Council to companies and organisations who demonstrate excellence in design. The Council was set up in 1953 to support and champion design in Germany. Through various competitions, exhibitions and conferences, their mission is to demonstrate the extra value and benefit of design to business. They have very good taste in fonts too, FF Meta is their face of choice.
Always in the pursuit of maximum simplicity, we wanted to create a site that was easy to use, clean and fast. We worked very closely with edenspiekermann_ throughout the development process to breathe new life into our online shop and were absolutely delighted with the results. Accolades such as this and the iF Communation Design Award award that we won back in February just make us want to keep improving things further!permalink
At last Friday’s iF Communication Design Award 2012 ceremony, FontShop International and Edenspiekermann design agency were awarded a golden iF award for their collaboration on the FontFont.com website relaunch. Edenspiekermann’s Creative Director Robert Stulle and FontFont Marketing Director Ivo Gabrowitsch accepted the coveted prize on behalf of both teams before an audience of 1700 international guests at BMW Welt in Munich.
The international jury was full of praise. With comments like “maximum simplicity and clarity of the world’s largest contemporary font library”, “the new content structure and search function allows users to comfortably explore typefaces”, and “a useful and wonderful website” and more, they fully recognized that the redesign indeed fulfilled its original intent.
The iF label, introduced in 1953, is an important symbol of outstanding design achievements. Here are some figures that put in perspective how proud we are of this accomplishment: from 1054 submissions, 275 received the red iF label from which only 30 designs won the iF gold award for excellent communication design.read more
FontShop International re-launched FontFont.com, the online home for the largest library of contemporary type designs. Read more about it in the News.
The new FontFont.com is a complete reconstruction of the digital foundry’s website. Everything is new and enhanced, from the visual design and navigation to the search functionality and shopping experience. But the most radical improvement is in the presentation of the fonts themselves.
Ivo Gabrowitsch, Project Lead and FSI Marketing Director, said,
“At the start of the project we wrote down three goals: easy-to-use, clean, and fast. After ten months of intensive work, this is exactly what the new FontFont.com is about. That and big, gorgeous typefaces, of course.”
Focus on the fonts
Indeed, the typefaces are now the clear focus of the website. Product information, formats, and other secondary details don’t appear until they are useful in the user’s selection process.
This new approach is most obvious at the heart of FontFont.com, the Browse section, where extra large typeface samples appear without superfluous information and distractions. A unique grid layout allows for easy comparison, regardless of browser window size. Users can filter typefaces by Style (such as Blackletter, Script, Serif, Sans, etc.) or Intended Use (such as Advertising, Editorial & Publishing, Wayfinding, etc.) and sort alphabetically, chronologically, or by characteristics like family size and language support. The sample size and text can be customized as well. There is even a white-on-black option for previewing fonts in a reversed setting.read more