Spiekermann transforms Olympics typos in record-breaking time
Our founder, Erik Spiekermann tackles the typography of the Olympics with lightning speed and with the help of the Twitter community.
Borrowing a screen grab posted by Aegir Hallmundur, Erik spent thirty minutes on a little sketch to transform this
The original design included a number of common typographic mistakes: all caps (which makes it difficult to read), spacing that was too tight, use of italic (which was confusing and redundant), artificial small caps, messy gradations and an uninspired font choice (Arial).
Using his very own FF Unit, his quick fix improved the legibility, kerning and artificial small caps. His twitter followers then helped to finesse and finalize the picture. Together they proved what a difference good typography makes.
We love the result!