Making of FFMark.com
We are pleased to announce that the Type Directors Club (TDC) have given recognition to the FFMark.com microsite with a “Certificate of Typographic Excellence” in the TDC Communication Design competition.
Whilst the new FF Mark was formed as a reinterpretation of a classic Geometric sans, FFmark.com was created as a modern design of a digital specimen. Created as part of the FF Mark release the idea behind the site was to replace a standard font sample with something deeper, more interactive, informative and playful.
Unlike a normal font sample FFMark.com provides a greater insight into the capabilities and background of FF Mark. Some of the key features on the site include:
- FreeFönt download
- A new way of comparing weights
- Interactive Type Sampler
- Interactive mockup generator: Test and preview the typeface across
various different media formats and application
- A historical look into classic geometric sans
From here they went on to work with FontFont’s marketing team, fronted by Alexander Roth, to design FFMark.com, utilising an analogue approach of sketches as opposed to designing straight into digital format.
Once the final sketches were complete only then was the final artwork digitalised and passed to the development wizard, Rob Meek who created the site over a period of two weeks.
The sketches below from the early stages of the site design represent only the inventory of elements and features without any serious attempts to design them at this stage and so should be viewed as neither beautiful, nor ugly but simply useful.
Full screen video
Realtime blur/unblur while scrolling
Character set overview
Supported OpenType features
World clock adapts to day and night
Overlay all weights at once
Interactive mock-up generator
Historical essay on geometric sans serifs
Study of possible positions for navigational elements and ideas for interaction with the FF Mark font on the microsite.
Inventory of icons and their possible position.
Navigation is crucial. It took a while until we came up with a satisfactory solution.
Thoughts on the functions of the mock-up chapter.
Overview of the featured elements such as bookjacket, poster, website and a mobile device.
The very first storyboard for the chapters of the microsite and their functions.
Navigation and chapters.
From the beginning it was clear that we wanted provide a powerful type tester which includes sliders for the font size and leading. As well as an image upload feature and a weight overlay functions to compare different individual weights or all at once.
Thoughts on how to present the numeral sets aside from sober overviews.
For people who are interested in using FF Mark on printed matter, a high quality downloadable PDF specimen was created. It provides an extensive overview of all weights and styles.
Ideas for the opening video.
Storyboard for the opening video which was filmed by Max Zerrahn.