In-use: FF Tundra featured in Peek & Cloppenburg

August 15th, 2012

FF Tundra is now a trendsetter!

FF Tundra for Peek & Cloppenburg

Peek & Cloppenburg KG, the international fashion and lifestyle retailer have recently relaunched their online presence. Part of the new design includes one of our newer typefaces, FF Tundra.

The Hamburg-based brand and e-commerce agency Medienwerft was responsible for the Peek & Cloppenburg project. At the heart of the redesign is the positioning and presentation of Trendmagazin, an online and print publication that features seasonal trends, the absolute must-haves and exclusive deals and offers. FF Tundra Web Extra Light Italic is featured through the publication and on the Trendmagazin section of the website.

FF Tundra for Peek & Cloppenburg

What is particularly noteworthy about the use of Ludwig Übele’s FF Tundra in this project is the contemporary elegance of the italic that manages to master the high demands of the fashion industry. It is present when it is the central point of focus, yet it also steps discreetly into the background when needed. A perfect model that is certainly en vogue for more than just one season.

Have a look at all in-use examples of FF Tundra.