In-use: FF Scuba at Norway’s largest Food Festival

August 22nd, 2012

The Norwegian agency Fasett, who are responsible for the corporate identity and communications for Gladmat (Norway’s largest food festival), used FF Scuba as the corporate font for this year’s festival. 

The campaign for this year’s event combined colourful and playful ‘food faces’ with bold statements.

 FF Scuba in-use: Gladmat

We spoke with Benjamin Hickethier from Fasett to find out more about the project and their choice of typeface ...

We chose FF Scuba as a new corporate font for Gladmat because we were looking for a fresh new approach, in an evolutionary modernization of the CI that was developed by Fasett more than a decade ago.

 

 Gladmat logo using FF Scuba

The Gladmat Team wanted to keep the old logo symbol, so we were looking for some letters that would work well with the strong image and with the theme for this year, which was fruit and vegtables.

 FF Scuba in-use Gladmat flyer

We loved FF Scuba from the day it was released, so it was not hard to choose, we had it in the back of our heads, waiting for the perfect deployment. It’s a lovely font with all its details and overall appearance – a pleasure to look at, and to read. It comes with a lot of character, while at the same time staying well-mannered in the background, presenting message and communicated images in a sober, yet joyful way.

FF Scuba in-use Gladmat advert

Technically, it’s a great pleasure of course, as with all FontFonts. FF Scuba is perfectly fit – both in print and screen.

Used on posters, t-shirts and in the below video, FF Scuba provided a great match for the project; the typeface’s friendly form lent a fresh and original feel to identity of the festival.

We think it looks truly scrumptious! You can still get your hands on the free regular weight of FF Scuba, grab it now!

Have you used a FontFont typeface in a recent project? We're always on the hunt for in-use cases and would love to hear from you, just send a quick note to lucy@fontfont.de  and she will be in touch.