In-Use: FF Clan for HootSuite
The HootSuite service offers users a quick overview of their social network feeds. Users of the free tier can track five profiles from networks like Twitter, Facebook, Google+, LinkedIn, foursquare, and WordPress. HootSuite also supports apps for YouTube, Tumblr, Flickr, Instagram and over a dozen other services. Profiles are grouped inside overview tabs in the interface, viewable in a browser or on a dedicated mobile or tablet app.
With an Android, iPhone or other smart phone, HootSuite is a great way to stay updated on Twitter and Facebook accounts. Without switching back and forth between separate apps, users can jump between various feeds inside the unified HootSuite option.
Owly, something of a mascot for the HootSuite service, is the logo’s second element. This illustration is customized playfully throughout various media channels, appearing and reappearing on HootSuite.com as well as on the company’s blog and Tumblr.
The HootSuite logotype is a two-color word mark set in FF Clan Narrow Bold. FF Clan is an extensive family from Warsaw-based type designer Łukasz Dziedzic. A fresh take on the contemporary sans model, FF Clan is equipped with seven weights across six widths. Its strong, readable letters feature a large x-height and short descenders; they have a distinct personality that engages the reader while also remaining legible. Dziedzic’s other FontFont families include FF Good, FF Mach, FF More and FF Pitu.