In-use: ElektroBIKE, powered by FF Milo and FF Milo Serif
Fans of e-bikes are a growing and devoted group. A publication aimed at these readers presents an opportunity to implement a typeface with a unique voice. When ElektroBIKE – a new German magazine – launched in 2011, it choose FF Milo and FF Milo Serif for its audience.
The magazine’s art directors haven’t fallen back on stock trends with their typography (like ‘sans for headlines, serif for text’). While most of the body text of the magazine’s articles are set in FF Milo Serif, the sans serif FF Milo family is used for much of the additional editorial information. Many of the magazine’s headlines – including most of the very large ones – are also seriffed. Both of the FF Milo families are really more like cousins than separate designs. They are both text faces, too, especially the FF Milo Regular and FF Milo Serif Regular fonts.
Since ElektroBIKE keeps its headlines ‘in the family’, their pages rely on the full range of FF Milo and FF Milo Serif fonts. Including 30 weights in all, these two families make use of true italics, instead of obliques. FF Milo Serif Extra Bold Italic and Black Italic are both used in particular to set many of the magazine’s more dynamic headlines. When these heavier fonts are used, the high contrast between the letters’ thick and thin strokes creates a great effect.
Just like most text faces in the FontFont library, FF Milo and FF Milo Serif include numerous figure styles. In the article pictured above, FF Milo’s oldstyle figures are used not just to add structure a list, but to give it visual power, too.
Almost all of ElektroBIKE magazine relies on FF Milo and FF Milo Serif. Flipping through the magazine, you only consciously notice other typefaces when stumbling across advertisement pages. The magazine’s nameplate is in a different typeface: Monotype's Neo Tech. This choice sets it apart from the text and headlines, and perhaps was made because of the technical – or electronic – nature of the subject matter.
We were pleased to see how ElektroBIKE implemented FF Milo Serif’s typographic features, too. The typefaces include several discretionary ligatures that may be accessed through OpenType. In the images above, you can see c-k and s-t ligatures in the ‘Packliste’ headline (packing list, in German), as well as a t-i ligature in ‘Südtirol’ (South Tyrol). None of these ligatures are linguistic or typographic requirements, but art directors know what sort of accent they can lend to large text.
The award-winning FF Milo and FF Milo Serif typefaces were designed by Mike Abbink and Paul van der Laan. The FF Milo family includes nine weights, ranging from Thin to Black, while FF Milo Serif is available in six weights, from Regular to Black.