In-use: FF Netto is truly out of this world
Have you ever wanted to own something that was truly ‘out of this world’? Thanks to a new venture, Treasures from Space, you can now purchase your very own piece of heaven, brought down to earth. Their website sells authenticated elements that have fallen to our planet from outer space. The company relies on our very own FF Netto typeface for its visual identity.
Treasures from Space uses FF Netto both in print and online. Something of a reduced, space-aged design in its own right, FF Netto really shines in this multi-media branding application. We caught up with Adrian Friis, who explained his thinking behind choosing FF Netto:
‘Treasures From Space was launched late 2011 by meteorite collector Morten Bilet and graphic designer Adrian Friis. We wanted to put real space artefacts in the hands of people of all ages – young and old. We decided early on that high-quality and engaging packaging and marketing materials would be a key factor in giving our quirky product wide spread market appeal. To market the product, a strong brand identity would also be needed, and FF Netto was chosen for its utilitarian and contemporary look that works well for copy-text, the logo and in charts, diagrams and infographics. In addition, we were looking for a typeface that could also be specified via Typekit for our website and FF Netto has served our purposes very well both online and in print.’
FF Netto’s letters are monolinear, but also look simple and honest. They almost appear as if they could have been constructed out of wire; in a way, this makes it reminiscent of the old NASA logo. Perhaps this association subtly played a role in its selection for this identity.
About FF Netto
The award-winning FF Netto is 21st century sans serif family designed by Daniel Utz. Starting from the idea to develop a no-frills typeface with as little historical ballast as possible, Utz reduced letterforms to their characteristic basic shapes, removing all dispensable details. FF Netto uses its own geometric construction principle, giving balance to the design as whole. The FF Netto family also includes a series of icons and arrows. These symbols are useful when typesetting text for information and orientation systems. Their weights and size are adjusted to match their respective alphabets.