FF Mark gets folded for a fictional Hungarian Guggenheim

August 19th, 2014

We love it when students do something out of the ordinary with our fonts, just as Krisztián Lakosi and Richárd Lakosi have done with FF Mark.

This great reinterpretation of FF Mark features in a project that looks at the construction of a fictional Hungarian Guggenheim in Budapest whilst asking the question: How would it take shape in today’s Hungary?

During the three stages of the project, FF Mark is transformed into a folding alphabet, giving a whole new look to one of the most popular typefaces in the FontFont library.

Take a look at the whole project here.

FF Mark GuggenheimFF Mark Guggenheim

FF Mark Guggenheim

FF Mark Guggenheim

FF Mark Guggenheim

FF Mark Guggenheim

FF Mark Guggenheim

FF Mark Guggenheim

FF Mark Guggenheim

FF Mark Guggenheim

FF Mark Guggenheim

About FF Mark

FF Mark is a self-initiated collaboration between Hannes von Döhren, FontFont’s very own Christoph Koeberlin, and the entire FontFont Type Department. With the creative support/input of no less than Erik Spiekermann, they designed this distinctive typeface. FF Mark is strong, simple and bold in form and at a glance may appear to be typical of its predecessors from the time. On closer inspection, letter shapes are wider, letter proportions are better balanced and the x-height is uncharacteristically “normal” or higher, which increases its versatility tremendously.

FFMark.com is the microsite alternative to a normal font sample for FF Mark, providing a greater insight into the capabilities and background of the typeface.