FF Clan In-Use: Red Bull Music Academy
The RBMA is a world-traveling series of music workshops and festivals, founded in 1998. The main five-week event is held in a different city each year. The public portion of its program is a festival of concerts, art installations, club nights and lectures by influential figures in contemporary music. The other part of the program is by invitation only, held in a building which has been custom-fitted with a large recording studio, a lecture hall, a radio booth and between eight to twelve bedroom-sized studios. There, 60 up and coming producers, singers, sound artists, DJs and musicians from around the world learn from and collaborate with top industry professionals.
FF Clan is the extensive family from Warsaw’s Łukasz Dziedzic, who imbued the typeface with a distinct personality that engages the reader whilst remaining truly legible.
The thin weight is delicate but substantial and ideal for fashion and cosmetic campaigns. Whereas the ultra weight as used here by RBMA, makes powerful and impactful statements when across posters and as headlines. For more images head over to the FontFont Behance page.