Best Collection FontFonts for Posters and Billboards

April 3rd, 2013

In our final installment of our “Best Collection FontFonts for …” series, we look at the tricky topic of posters and billboards. Using some of the very largest letterforms in print, posters and billboards are often only seen very briefly. So how to you create the biggest impact using a typeface? Here are a few hints and tips and some examples of our Best Collection FontFonts suitable for posters and billboards.

FF Polymorph

FF Polymorph

Images: used in background fStop/Patrick Strattner 1149.055 used on poster fStop/Lothar Schulz 1073.009

FF Fudoni

FF Fudoni

Image on poster: fStop/Dual Dual (1121.001)

FF Jigger

FF Jigger

FF Noni and FF Gothic

FF Noni Gothic

FF Outlander

FF Outlander

FF You Can Read Me and FF Pop

FF You Can Read Me

Image on poster: fStop/Tobias Titz (1065.074)

Despite their tremendous size, posters and billboards are typically viewed from a distance, and often only seen for a single moment. As a result, they rarely have much on them, in terms of text. But the text has to be memorable for the work to do its job. 

Popular typefaces for these super-sized applications tend to be heavy and narrow. In larger families, the Bold Condensed weights are going to be the area to look. Make sure to pack your letters together tight while you’re setting your type – whatever typeface you pick.

Sans serif typefaces are far and away the variety most often used on posters and billboards. Instantaneous legibility plays much less of a role in poster design than on billboards, however. Posters function almost like canvases for graphic designers; they present an opportunity to let creativity run wild. For either kind of application, though, a family with multiple weights or styles is still good start.

Catch up on our previous intended use posts: